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Studio9: One of the most ambitious projects I'm doing

2 min readMay 31, 2021

Since I was a wee lad, I've always loved watching videos online. My YouTube tastes are my music tastes: too varied to really say. In the past, I've even tried making videos or streaming as well. It was a bit boring though (probably because of the small audience), but I did have some fun doing it. More and more, however, I've realised that these platforms that I experimented on and that I've seen my friends using to build their audiences are pretty terrible. They treat creators poorly, they treat viewers poorly, and they just focus on making as much money as they possibly can. I wanted to change that.

Studio9 (pronounced Studio Neuf) is one of three new platforms I'm working on to treat creators fairer, compensate them better, and give them more tools to do what they love. Studio9 is the overarching name for two things:

  • a coalition of both, big and small, streamers, video creators, and podcasters to easily network with one another; and:
  • a streaming service allowing you to watch all of these creators ad-free and supporting them directly.

There are some key things Studio9 will be doing to be different from other platforms:

  • a tiny 5% cut for Studio9 when on our platform (no cut when on YouTube, Twitch, et al),
  • real help growing your content, real advice when expanding your brand. In other words, treating creators as people, not workers making us money; and
  • the freedom to make the content you want (meaning you pick your deals, you decide where you publish, et al).

To say Studio9 isn't a very ambitious project would be a gross understatement. I hope to see bringing the streaming service to the masses come to the end of the year, but it's hard to gauge such a large scale project.

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